{"id":2122,"date":"2022-01-04T09:41:15","date_gmt":"2022-01-04T08:41:15","guid":{"rendered":"https:\/\/mkkm.be\/?p=2122"},"modified":"2022-10-03T15:07:33","modified_gmt":"2022-10-03T13:07:33","slug":"mkkm-devient-la-premiere-agence-digitale-100-compensee-carbone-3","status":"publish","type":"post","link":"https:\/\/mkkm.agency\/fr\/insights\/mkkm-devient-la-premiere-agence-digitale-100-compensee-carbone-3\/","title":{"rendered":"MKKM devient la premi\u00e8re agence digitale 100% compens\u00e9e carbone"},"content":{"rendered":"<p><strong>MKKM s\u2019engage \u00e0 r\u00e9duire de 60% ses \u00e9missions de CO2 par ETP \u00e0 l\u2019horizon 2025.<\/strong><\/p>\n<p>En 2022, l\u2019urgence climatique ne peut plus \u00eatre ni\u00e9e.<\/p>\n<p>D\u00e9carboner l\u2019\u00e9conomie est un enjeu majeur pour<strong> limiter le r\u00e9chauffement climatique \u00e0 l\u2019horizon 2050<\/strong>. Forts de leur influence sur les comportements, les acteurs du marketing et de la communication ont un r\u00f4le tout particulier \u00e0 jouer et un devoir d\u2019exemplarit\u00e9 \u00e0 remplir sur ces sujets.<\/p>\n<p>Ce sont les raisons pour lesquelles, MKKM s\u2019est associ\u00e9e \u00e0 la soci\u00e9t\u00e9 de conseil en environnement CO2Logic pour r\u00e9duire son empreinte carbone.<\/p>\n<p>Concr\u00e8tement, <strong>MKKM a identifi\u00e9 et mesur\u00e9 pr\u00e9cis\u00e9ment ses sources d\u2019\u00e9missions de gaz \u00e0 effet de serre.<\/strong> Cette \u00e9valuation englobe toutes les sources d\u2019\u00e9missions li\u00e9es directement ou indirectement \u00e0 l\u2019activit\u00e9 de l\u2019agence : \u00e9nergie, activit\u00e9s, v\u00e9hicules de soci\u00e9t\u00e9, d\u00e9chets, navettage des salari\u00e9s, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2135 size-full\" src=\"https:\/\/mkkm.be\/wp-content\/uploads\/2022\/01\/Co2neutral2.png\" alt=\"\" width=\"810\" height=\"540\" \/><\/p>\n<p>Un plan d\u2019action ambitieux a ensuite \u00e9t\u00e9 d\u00e9fini sur base de cette analyse.<\/p>\n<p><strong>Celui-ci inclut notamment\u00a0:<\/strong><\/p>\n<ul>\n<li>L\u2019inscription \u00e0 long terme du t\u00e9l\u00e9travail pour r\u00e9duire les \u00e9missions li\u00e9es aux d\u00e9placements des collaborateurs MKKM<\/li>\n<li>La mise en place d\u2019un incentive valorisant le navettage alternatif (co-voiturage, marche, v\u00e9lo, transports en commun)<\/li>\n<li>L\u2019\u00e9lectrification de la flotte de v\u00e9hicules<\/li>\n<li>Le remplacement de tous les n\u00e9ons par des leds<\/li>\n<li>Le switch vers un contrat d\u2019\u00e9lectricit\u00e9 verte.<\/li>\n<\/ul>\n<p>Ce faisant, <strong>MKKM respecte les exigences politiques et scientifiques pour maintenir le r\u00e9chauffement climatique sous la barre fatidique des + 1,5\u00b0 \u00e0 l\u2019horizon 2050<\/strong>.\u00a0 L\u2019exactitude de ces mesures ainsi que l\u2019application effective du plan de r\u00e9duction seront contr\u00f4l\u00e9es r\u00e9guli\u00e8rement par <strong>l\u2019organisme agr\u00e9\u00e9 ind\u00e9pendant Vin\u00e7otte.<\/strong><\/p>\n<p><strong>Et pour les \u00e9missions r\u00e9siduelles\u00a0?<\/strong><\/p>\n<p>Celles-ci seront compens\u00e9es, dans l\u2019attente du d\u00e9veloppement de technologies permettant de les r\u00e9duire \u00e0 z\u00e9ro, par des investissements dans des projets de reforestation ou de d\u00e9veloppement d\u2019infrastructures ou de technologies \u00e9nerg\u00e9tiques durables. Les projets s\u00e9lectionn\u00e9s par MKKM dans le cadre de cette compensation sont <strong>tous certifi\u00e9s<\/strong> par le <strong>label Gold Standard<\/strong>.<\/p>\n<p>Nous sommes conscients qu&#8217;il s&#8217;agit d&#8217;une goutte d&#8217;eau dans l&#8217;oc\u00e9an et que des actions sont \u00e0 mener pour gagner notre d\u00e9fi contre le r\u00e9chauffement climatique, mais nous sommes tout de m\u00eame fiers d&#8217;aller au-del\u00e0 des mots et d&#8217;agir concr\u00e8tement \u00e0 notre niveau.<\/p>\n<p><strong>Nous esp\u00e9rons ainsi inciter le plus grand nombre d\u2019acteurs \u00e9conomiques \u00e0 s\u2019engager dans cette voie pour que tous, nous puissions dire dans une trentaine d\u2019ann\u00e9es \u00e0 nos enfants que, sans nier notre responsabilit\u00e9, nous avons fait tout notre possible pour leur offrir un avenir enthousiasmant et durable. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/maha-karim-hosselet\/\">Maha Karim-Hosselet<\/a> et <a href=\"https:\/\/www.linkedin.com\/in\/mathieu-hosselet\/\">Mathieu Hosselet<\/a><\/strong><\/p>\n<p><strong>Cofondateurs MKKM Social Media Experts<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2143\" src=\"https:\/\/mkkm.be\/wp-content\/uploads\/2022\/01\/CO2NEUTRALGOOD-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"MKKM s\u2019engage \u00e0 r\u00e9duire de 60% ses \u00e9missions de CO2 par ETP \u00e0 l\u2019horizon 2025. En 2022, l\u2019urgence climatique ne peut plus \u00eatre ni\u00e9e. D\u00e9carboner l\u2019\u00e9conomie est un enjeu majeur pour limiter le r\u00e9chauffement climatique \u00e0 l\u2019horizon 2050. Forts de leur influence sur les comportements, les acteurs du marketing et de la communication ont un&#8230; <a class=\"view-article\" href=\"https:\/\/mkkm.agency\/fr\/insights\/mkkm-devient-la-premiere-agence-digitale-100-compensee-carbone-3\/\">Voir l&#8217;article<\/a>","protected":false},"author":1,"featured_media":2273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MKKM devient la premi\u00e8re agence digitale 100% compens\u00e9e carbone<\/title>\n<meta name=\"description\" content=\"MKKM respecte les exigences politiques et scientifiques pour maintenir le r\u00e9chauffement climatique sous 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