{"id":2461,"date":"2022-10-03T14:16:01","date_gmt":"2022-10-03T12:16:01","guid":{"rendered":"https:\/\/mkkm.agency\/?p=2461"},"modified":"2024-01-11T17:03:47","modified_gmt":"2024-01-11T16:03:47","slug":"webinar-tiktok-ads-reussissez-vos-premieres-campagnes","status":"publish","type":"post","link":"https:\/\/mkkm.agency\/fr\/insights\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/","title":{"rendered":"Webinar : &#8220;TikTok Ads &#8211; R\u00e9ussissez vos premi\u00e8res campagnes&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1Tw0EssMCxQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Pourquoi ce webinar ?<\/h2>\n<p>En 2022,<strong> TikTok est devenu un r\u00e9seau social incontournable<\/strong> avec pas moins de 25 millions d\u2019utilisateurs en Belgique et en France.<br \/>\nLa publicit\u00e9 sur TikTok est une opportunit\u00e9 unique de moderniser l&#8217;image de votre marque<br \/>\nEt si vous lanciez vos premi\u00e8res campagnes TikTok cette ann\u00e9e ?<\/p>\n<h2>Au programme :<\/h2>\n<p>Au cours de ce webinar, Pierre Dermine, Senior Account Leader chez MKKM Social Media Experts, aborde tout d\u2019abord <strong>les chiffres cl\u00e9s de TikTok<\/strong> \u00e0 \u00e9chelle mondiale puis <strong>\u00e0 l\u2019\u00e9chelle de la France et de la Belgique.<\/strong><\/p>\n<p>Le deuxi\u00e8me point abord\u00e9 porte sur le fonctionnement TikTok. De l\u2019objectif \u00e0 l\u2019audience en passant par les formats, notre expert MKKM vous d\u00e9taillera <strong>les \u00e9tapes de cr\u00e9ation de votre publicit\u00e9.<\/strong><\/p>\n<p>A la suite du fonctionnement, Pierre vous partage ses <strong>5 conseils pour un contenu publicitaire impactant.<\/strong> <strong>Le plus important ? L\u2019authenticit\u00e9 !<\/strong> Pas besoin de grosse production, favorisez le naturel pour coller au mieux avec votre audience et votre image de marque.<\/p>\n<p>Enfin, ce webinar se refermera sur <strong>les grandes tendances actuelles.<\/strong> Parmi celles-ci, vous serez sans doute surpris de d\u00e9couvrir \u00e0 quel point TikTok peut \u00eatre efficace en termes de recrutement.<\/p>\n<h2>Qu&#8217;en retirerez-vous ?<\/h2>\n<p>En conclusion, TikTok est une opportunit\u00e9 \u00e0 saisir pour votre marque. Lancez vos premi\u00e8res campagnes gr\u00e2ce \u00e0 <strong>notre webinar truff\u00e9 de conseils et d\u2019exemples concrets.<\/strong><\/p>\n<p>Intervenant : Pierre Dermine, Senior Account Leader chez MKKM<\/p>\n","protected":false},"excerpt":{"rendered":"\ufeff Pourquoi ce webinar ? En 2022, TikTok est devenu un r\u00e9seau social incontournable avec pas moins de 25 millions d\u2019utilisateurs en Belgique et en France. La publicit\u00e9 sur TikTok est une opportunit\u00e9 unique de moderniser l&#8217;image de votre marque Et si vous lanciez vos premi\u00e8res campagnes TikTok cette ann\u00e9e ? Au programme : Au&#8230; <a class=\"view-article\" href=\"https:\/\/mkkm.agency\/fr\/insights\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/\">Voir l&#8217;article<\/a>","protected":false},"author":2,"featured_media":2469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar : &quot;TikTok Ads - R\u00e9ussissez vos premi\u00e8res campagnes&quot;<\/title>\n<meta name=\"description\" content=\"Au programme de ce webinar : TikTok en chiffres - Comment ca marche - 5 conseils pour des publicit\u00e9s impactantes - Les grandes tendances 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkkm.agency\/fr\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar : &quot;TikTok Ads - R\u00e9ussissez vos premi\u00e8res campagnes&quot;\" \/>\n<meta property=\"og:description\" content=\"Au programme de ce webinar : TikTok en chiffres - Comment ca marche - 5 conseils pour des publicit\u00e9s impactantes - Les grandes tendances 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mkkm.agency\/fr\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/\" \/>\n<meta property=\"og:site_name\" content=\"MKKM Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mkkmsocialmediaexperts\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T12:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T16:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mkkm.agency\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-286.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mathieu Hosselet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathieu Hosselet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mkkm.agency\/fr\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mkkm.agency\/fr\/webinar-tiktok-ads-reussissez-vos-premieres-campagnes\/\"},\"author\":{\"name\":\"Mathieu Hosselet\",\"@id\":\"https:\/\/mkkm.agency\/fr\/#\/schema\/person\/1b506b7ddb32a29eb9305015e0ec3a86\"},\"headline\":\"Webinar : &#8220;TikTok Ads &#8211; 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