{"id":2612,"date":"2023-07-19T11:20:36","date_gmt":"2023-07-19T09:20:36","guid":{"rendered":"https:\/\/mkkm.agency\/?p=2612"},"modified":"2023-07-19T11:20:36","modified_gmt":"2023-07-19T09:20:36","slug":"comment-tirer-profit-des-videos","status":"publish","type":"post","link":"https:\/\/mkkm.agency\/fr\/insights\/comment-tirer-profit-des-videos\/","title":{"rendered":"Comment tirer profit des vid\u00e9os sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"<p>Parmi les diff\u00e9rents formats que l\u2019on peut retrouver sur les r\u00e9seaux sociaux, les vid\u00e9os se d\u00e9marquent en tant qu&#8217;outil puissant pour engager et captiver les spectateurs. D\u2019ailleurs, les internautes consacrent en moyenne <strong>1 heure et 22 minutes<\/strong> par jour \u00e0 regarder des vid\u00e9os.<br \/>\nElles sont devenues un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie digitale. En 2023, l&#8217;impact des vid\u00e9os est devenu incontestable, offrant aux entreprises une opportunit\u00e9 unique de se connecter plus profond\u00e9ment et de mani\u00e8re m\u00e9morable avec leur public.<\/p>\n<h2><strong>Nos trois conseils d\u2019expert <\/strong><\/h2>\n<p>Au cours de l&#8217;ann\u00e9e 2023, pas moins de <strong>82 milliards de vid\u00e9os<\/strong> seront consomm\u00e9es sur les r\u00e9seaux sociaux. Alors, qu&#8217;attendez-vous ?!<\/p>\n<p>Tout d&#8217;abord, pour exploiter pleinement le potentiel de ce format, nous recommandons d&#8217;utiliser la vid\u00e9o de mani\u00e8re verticale. En 2022, <strong>72%<\/strong> des vid\u00e9os ont \u00e9t\u00e9 visionn\u00e9es sur les r\u00e9seaux sociaux via un smartphone. Ce chiffre devrait augmenter \u00e0 75% en 2023. Par cons\u00e9quent, il est judicieux d&#8217;utiliser un format qui remplira enti\u00e8rement l&#8217;\u00e9cran, \u00e0 l&#8217;instar des Reels sur Instagram.<\/p>\n<p>Soyez brefs ! Nos internautes sont press\u00e9s et expriment une volont\u00e9 croissante de consommer du contenu court et percutant. A l\u2019image du \u201c<strong>Snack Content<\/strong>\u201d, allez \u00e0 l\u2019essentiel ! <\/p>\n<p>Last but not least\u2026 Le sous-titrage n\u2019est plus une option. Plusieurs \u00e9tudes ont confirm\u00e9 que <strong>85% des vid\u00e9os sont regard\u00e9es sans le son<\/strong>. Par cons\u00e9quent, une vid\u00e9o a 80% de chances en plus d&#8217;\u00eatre visionn\u00e9e jusqu&#8217;au bout si elle est sous-titr\u00e9e. Les sous-titres offrent une accessibilit\u00e9 directe aux contenus dans les lieux publics. Cela permet \u00e9galement d&#8217;inclure les personnes malentendantes, tout en am\u00e9liorant le r\u00e9f\u00e9rencement gr\u00e2ce \u00e0 l&#8217;utilisation de mots-cl\u00e9s.<\/p>\n<p>Alors\u2026 Convaincu ? Ne manquez pas l\u2019occasion de tirer pleinement parti du potentiel des vid\u00e9os sur les r\u00e9seaux sociaux, afin de <strong>propulser votre entreprise<\/strong> vers de nouveaux objectifs ! <\/p>\n<p>Notre \u00e9quipe d\u2019experts vous accompagne dans la conception et la r\u00e9alisation de vid\u00e9os professionnelles et percutantes qui r\u00e9pondent \u00e0 vos objectifs sp\u00e9cifiques.<br \/>\nQue vous ayez besoin de vid\u00e9os promotionnelles, de tutoriels, de t\u00e9moignages clients ou d&#8217;autres types de contenus, notre expertise saura vous aider \u00e0 atteindre vos ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"Parmi les diff\u00e9rents formats que l\u2019on peut retrouver sur les r\u00e9seaux sociaux, les vid\u00e9os se d\u00e9marquent en tant qu&#8217;outil puissant pour engager et captiver les spectateurs. D\u2019ailleurs, les internautes consacrent en moyenne 1 heure et 22 minutes par jour \u00e0 regarder des vid\u00e9os. Elles sont devenues un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie digitale. En 2023,&#8230; <a class=\"view-article\" href=\"https:\/\/mkkm.agency\/fr\/insights\/comment-tirer-profit-des-videos\/\">Voir l&#8217;article<\/a>","protected":false},"author":4,"featured_media":2613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment tirer profit des vid\u00e9os sur les r\u00e9seaux sociaux ?<\/title>\n<meta name=\"description\" content=\"Explorez nos trois conseils d&#039;experts pour cr\u00e9er des vid\u00e9os percutantes et maximiser votre impact en ligne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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