{"id":2617,"date":"2023-07-28T14:22:09","date_gmt":"2023-07-28T12:22:09","guid":{"rendered":"https:\/\/mkkm.agency\/?p=2617"},"modified":"2023-07-28T14:22:09","modified_gmt":"2023-07-28T12:22:09","slug":"maximisez-meta-advantage","status":"publish","type":"post","link":"https:\/\/mkkm.agency\/fr\/insights\/maximisez-meta-advantage\/","title":{"rendered":"Maximisez votre potentiel publicitaire sur Meta avec Advantage+"},"content":{"rendered":"<p>Les publicit\u00e9s jouent un r\u00f4le essentiel dans la r\u00e9ussite d&#8217;une entreprise sur les r\u00e9seaux sociaux, et nous en savons quelque chose ! R\u00e9cemment, Meta a introduit un nouveau format publicitaire : les publicit\u00e9s shopping Advantage+.<br \/>\nCes publicit\u00e9s se caract\u00e9risent par leur capacit\u00e9 \u00e0 optimiser <strong>automatiquement<\/strong> les performances afin d&#8217;atteindre les objectifs fix\u00e9s par les annonceurs. Meta annonce d\u00e8s le d\u00e9part que cette nouveaut\u00e9 permettra de <strong>r\u00e9duire votre CPA de 12% !<\/strong><\/p>\n<h2><strong>Une optimisation automatique, vous dites ?<\/strong><\/h2>\n<p>Exactement ! <strong>Boost\u00e9es par le machine learning et l\u2019IA<\/strong>, les campagnes shopping Advantage+ utilisent les algorithmes d&#8217;apprentissage automatique. Ce qui permet d\u2019optimiser les performances des publicit\u00e9s en fonction des objectifs d\u00e9finis par les annonceurs.<br \/>\nPlus besoin d&#8217;intervenir manuellement pour obtenir de meilleurs r\u00e9sultats, si \u00e7a c\u2019est pas beau ?!<\/p>\n<p>Ensuite, vous pourrez profiter d\u2019une <strong>personnalisation avanc\u00e9e<\/strong> de vos contenus. La promesse est faite : ce format permet la cr\u00e9ation automatique de plus de 150 combinaisons cr\u00e9atives !<br \/>\nAinsi, vous pouvez toucher un public tr\u00e8s large, o\u00f9 chacun verra le format qui lui pla\u00eet le plus : carousel, image, vid\u00e9o ou collection. Et encore une fois, la plateforme s&#8217;occupe de tout, vous n&#8217;avez rien \u00e0 faire !<\/p>\n<p>C\u2019est peut-\u00eatre la petite goutte qui va vous d\u00e9cider ! En plus des r\u00e9sultats globaux obtenus par votre campagne, Meta propose d\u00e9sormais d&#8217;observer les ventes g\u00e9n\u00e9r\u00e9es par de nouveaux clients et d&#8217;anciens clients. Une <strong>combinaison puissante d&#8217;acquisition et de retargeting<\/strong> dans une m\u00eame campagne !<\/p>\n<h2><strong>Mmmmh\u2026 Int\u00e9ressant, n\u2019est-ce pas ?<\/strong><\/h2>\n<p>Les publicit\u00e9s shopping Advantage+ sur Facebook offrent aux annonceurs une opportunit\u00e9 exceptionnelle d&#8217;optimiser leurs campagnes publicitaires sur les r\u00e9seaux sociaux. Outre les performances incroyables qu&#8217;elles proposent, ces publicit\u00e9s facilitent grandement le travail des annonceurs.<\/p>\n<p>Nos experts se feront un plaisir d\u2019analyser vos besoins et de vous offrir les r\u00e9sultats que vous m\u00e9ritez gr\u00e2ce \u00e0 shopping Advantage+. <\/p>\n","protected":false},"excerpt":{"rendered":"Les publicit\u00e9s jouent un r\u00f4le essentiel dans la r\u00e9ussite d&#8217;une entreprise sur les r\u00e9seaux sociaux, et nous en savons quelque chose ! R\u00e9cemment, Meta a introduit un nouveau format publicitaire : les publicit\u00e9s shopping Advantage+. Ces publicit\u00e9s se caract\u00e9risent par leur capacit\u00e9 \u00e0 optimiser automatiquement les performances afin d&#8217;atteindre les objectifs fix\u00e9s par les annonceurs&#8230;. <a class=\"view-article\" href=\"https:\/\/mkkm.agency\/fr\/insights\/maximisez-meta-advantage\/\">Voir l&#8217;article<\/a>","protected":false},"author":4,"featured_media":2618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,22],"tags":[],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-commerce","category-strategie-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximisez votre potentiel publicitaire sur Meta avec Advantage+<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le pouvoir des 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